As a digital marketing agency, Mellow Brew Marketing has worked with several website platforms, and one that we now use exclusively for our clients is Webflow. In this blog post, we’ll share why we think this platform is a great for small business owners, and why we're confident it's the best platform to support your business growth.
Webflow has a custom CMS that makes it easy for our clients to manage and update their website content on their own, without having to delve into code. This means small business owners can manage their website without devoting a lot of time and energy to do so. Adding new pages, changing images, or modifying text can all be done natively in the Webflow CMS. Imagine a form in the back end of your site that you fill out, and the information magically appears where you need it to the moment you hit publish!
Webflow doesn’t use plugins, which means you won't need to manage them or worry about updates. This is a huge time-saver for our clients, and it also means that we can build sites without needing to consider plugin compatibility. When we build a site in Webflow, we know that everything we need is already baked into the platform, so we don’t have to worry about adding extra features or functions.
Another feature that our clients love about Webflow is how easy it is to use. The editor is intuitive and simple to navigate, which means our clients can handle the day-to-day management of their site without spending hours trying to figure out how to make changes. Webflow was designed to be a platform that is easy to use, and that shows in how seamless the editing process is.
Webflow is a platform that can accommodate a wide range of design requirements, from simple landing pages to intricate multi-page sites. The builder is flexible and its design tools are top-notch, which means we can build websites that are visually stunning and user-friendly. The platform also allows us easily make custom changes or add ons to the design without sacrificing the quality or speed of the site.
Webflow allows us to integrate with third-party apps, which means that we can create a seamless workflow. For example, with Zapier, we can automate the process of importing new leads to your CRM. This means clients can quickly and easily follow up on leads that could turn into clients, and eliminates the manual process of adding them into their customer relationship management system.
Webflow gives us the ability to make responsive websites that look great on all devices. This is important because more people use their smartphones than their desktops to browse the web. Responsive web design ensures that your website will look great on any device, no matter the screen size. Moreover, Webflow allows us to create animations and interactions that enhance the user experience. This helps to increase engagement and improve retention.
Webflow is a platform that we love to recommend to small business owners because of its custom CMS, easy-to-use editor, plugin-free environment, incredible design capabilities, ease of integration, and responsive user experience. At Mellow Brew Marketing, we know that our clients appreciate having a website that is user-friendly, cost-effective and easy to manage -- and Webflow checks all those boxes. If you’re looking for a website that's user-friendly that also converts, reach out to our team to learn how our Webflow experts can help you.