There is no one size fits all formula to quick success, but you can give your business a boost with these five strategy secrets.
This is undoubtedly the best place to start. Before considering your need to introduce a new product or service, ask yourself if it aligns with your current offering. As an owner, you're an expert (or an aspiring expert) in your space, but this doesn't mean you're great at everything. Nobody is. More often than not, it's helpful to leave the experimentation to others while you double down on what you do best. Consider spending your energy doing the things you already have a proven track record for, and try new ways of packaging your offer that will allow you to increase your revenue.
Asking past clients/customers to recommend you is one of the best ways to get new leads. Leads come with credibility about you and your business from the person who sent them your way. Reminding people in your different personal and professional circles is key to being front of mind when the opportunity arises. This will also increase the chances of having new business sent your way, and who doesn't want that?
We all know that testimonials are ideal for growing credibility in business. There's nothing better than having other people say, "You're really good at what you do." People want to know that this isn't your first rodeo and that you know what you're doing. Set a quarterly goal to get 3 - 5 new google reviews and update your digital assets accordingly.
Stop tracking all your to-dos on post-it notes and spreadsheets. Consider implementing a CRM that will help you stay on top of things. Now don't for one second think that this will be as easy as just dumping all your important data into the first one you find online. Take some time to research your options for the best fit, and find a system that will do all the things and more that you need it to. For example, if the first step in your client process is to contact you, a form on your website can auto-populate the data for you. You'll become a pro at tracking your clients and their progress while being pinged with reminders when it's time to follow up or check in with them.
While pocketing all of your profits might be tempting, investing in your business's growth is better to reap the benefits. It's up to you to decide what part of your business needs more attention. For example, do you need to outsource pesky tasks, level up your marketing efforts, or grow your product line? Whatever area you feel is lacking, don't be afraid to provide it with some financial support.
Now what? Keep it simple. I'm a huge fan of starting with a strategy that requires the least effort and has the potential for a high impact. In this case, requesting testimonials and making referrals a part of your ongoing conversations can definitely result in a few quick wins that'll motivate you to continue implementing improvements to your business.